My inner child is screaming after hearing about Skydance Media and Mattel’s plans for a live-action Matchbox Cars movie. Matchbox and Hot Wheels cars were big parts of my childhood playtime, and the idea of bringing the iconic toy line to the big screen got me excited. The Matchbox Cars project is the 15th feature film production Mattel has in the works after American Girl, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock’ Em Robots, Thomas & Friends. , UNO, View-Master, Wishbone, the Christmas ball and Barbie. No one’s childhood is safe from big Hollywood, folks. You might as well join me on the hype train and make yourself comfortable.
“For nearly 70 years, Matchbox has had enormous cultural relevance and inspired generations of children to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be,” said Mattel Films executive producer Robbie Brenner. “We look forward to working with our incredible partners at Skydance Media to create a story for the big screen that evokes the same imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”
Same imaginative spirit, huh? Will you turn ordinary books into mean ramps? Are the cars in your film able to fly with imaginary wings? I hope so and that this is not an attempt to take up the torch of fast furious franchise. There are enough. Let’s see something inventive and new.
“We are thrilled to be working with Robbie Brenner and his amazing creative team at Mattel,” said Don Granger, President, Feature Films of Skydance. “Combining Skydance’s unique brand of high-end action-adventure entertainment with the incredible heritage of the Matchbox brand is a fantastic opportunity. There’s a shared experience for anyone who’s played with a Matchbox vehicle or playset, where they create their own inventive action sequence and we’re excited to create a global adventure film worthy of such imagination. .
It’s time for a history lesson! Matchbox was invented in 1953 by automotive expert and enthusiast Jack Odell, who was asked to solve a problem for his daughter. She was allowed to bring any toy to school as long as it fit in a matchbox. After showing his father’s miniature invention at school, the children coveted the object and wanted one of their own. As the Matchbox toy line grew, Mattel began to diversify the makes and models of cars in the collection.
Vice President Elizabeth Bassin and Creative Director Andrew Scannell will lead the Matchbox project. David Ellison, Dana Goldberg, Aimee Rivera and Granger will oversee Skydance Media. The screenplay will be written by David Coggeshall, who wrote the upcoming horror film Orphan: first murder for Paramount.
What do you think of the association of Skydance Media and Mattel for a Matchbox Car film? What kind of plot will keep the toy’s imaginative nature intact? Let us know your thoughts in the comments section below.